Improving the ranking of your websites in search engines requires an effective linking strategy.
In the developmental period of Google’s existence, its founders, Larry Page and Sergey Brin, were burning midnight oil trying to find a way to determine the importance of a website.
The concept they came up with is now known as link popularity.
The basic idea is simple: if website “A” has many other linked websites, then all of these linked sites must think that website “A” is important.
In other words, every incoming link to your website can be counted as one vote. The more votes your website gets, the greater the importance that Google and other major search engines will give it. This means that your website is more relevant to the all-seeing eyes of search engines if you have a lot of inbound links. Therefore, the more relevance you can acquire for your web pages, the higher ranking in search engines means (all major search engines seem to have adopted Google’s model).
After your website has been evaluated for the number of inbound links (or backlinks) and the quality, see below, of those links, Google will assign a value, called Page Rank (PR), to the web pages of your site . Web. This is a numerical value between 0 and 10. A higher PR indicates greater importance.
So is it that simple to improve the ranking of my websites in Google?
Unfortunately, the answer is no! This is because Google’s algorithm is a complex beast. There are over a hundred other things that Google checks and there are different types of links. Each type has more or less relevance.
So the types of links are:
1) Outbound: where your site links to another site. You don’t need it in terms of public relations.
2) Mutual – Where two sites exchange links, this is now less valuable than after a recent Google update, but is still effective on other search engines.
3) One-way input: a link to your site plain and simple, where your site does not reconnect. This is what you need to create public relations. This is a vote for your site and it is much more powerful than a reciprocal link.
What’s in a name?
Now that you know the type of link required (how to get one-way inbound links will be discussed elsewhere), there are even more that will affect your PR. This affects the anchor text of the link. Link anchor text is the visible part of a link – the text that you click.
The anchor text of the link in a link pointing to your home page must contain the main keyword that your home page is optimized for. However, if you have a lot of links, all with the same anchor text, it will appear to Google to be spammy, and it might downplay those links. Therefore, vary your anchor text.
As you can see, building a successful link culture can be a time-consuming process. And there are many pitfalls along the way.